Castles in the air

In a meeting about what we'd like to accomplish on our Web site, I notice again that the Web content editor has to straddle the fence between the tech and editorial worlds. I can dream up all kinds of content for my Web pages but I can't make it happen alone. So cooperating with the one person we have on staff who might be available to help with programming is essential. I need to respect the programmer/developer's time but also need to push the content envelope to make progress with our site. But how hard do I push for what I want in content before I push away the very people I need to make my projects happen?